![]() ![]() ![]() Optimize your own strengths through Yelp, and the sky’s the limit. Learn from others’ mistakes while avoiding your own. You can differentiate from them by using their reviews as a template of what not to do or what to do better. You can learn about or from your competitors without spending a dime. If you’re in the food industry, you should embrace this! What a great resource! A running report card of performance and ability. ![]() By and large, the reviews a company receives online, no matter the website or app, are accurately representative of that establishment when viewed holistically and over a long enough timeline. Every single one of these excuses is pure crap. They blame bad reviews on everything from a bad chef to unreasonable customers and bad weather. All’s fair in love and culinary pursuits. Reach out to their negative reviewers and offer deals. If you’re not, pick away at your competitor’s customer base by advertising directly to them via Yelp. If you’re the market leader, you better stay fresh. Competitive advantages are more likely to fade when they’re put on the display for the world to see. By providing data and context, Yelp democratizes the industry. Are periods of increased business correlating with increased Yelp page views and reviews? If not, why not? Are competitors suddenly seeing upticks in reviews and ratings? What have they changed? Are they eating into your customer base? These are all issues that Yelp can help resolve. Business can use the data Yelp generates to measure trends and growth. Yelp can be your fiercest foe or greatest ally. You can respond to their reviews and make follow up offers to correct issues or problems. They can call you through the app as well. Your customers go to Yelp to find a place to eat, but they also can look at your company content, including pictures, messages and website. Yelp allows you to connect with your customers. Plant the seed so they crave your food later. Show up in front of your prospective customers before they know they need you. Where businesses can further set themselves apart is with Yelp’s paid advertising offerings. Throw the very best reviews on your website. What’s more, you can use positive reviews across platforms. Everyone who signs on can have those benefits. Every free part of Yelp is a great way to reach and engage customers. Yelp is free to use for individuals and businesses. Yelp allows for paid and earned advertising. Use the bad reviews as feedback, and get better. Encourage your customers to review your establishment if you think you’re doing a great job. Have a Yelp profile, and keep it updated. How, you might ask? If you can’t erase bad reviews and, you can’t give yourself more stars, what can you do? Well, great question. The best part is you get to control most of what they see. With just a few clicks, the potential customer can get a snap shot of your establishment. More than 100 million people use Yelp every month. And they don’t want to work for it either. Why take a gamble when you can analyze star trends and reviews? If a place isn’t listed, they’re probably not competent enough to earn my money.Ĭustomers want easy. Like it or not, we’ve become a nation of data scientists. 2 stars? There must be something rotten in Denmark. We all know of Yelp as the app or website we use when we want to eat out or order in. Jennings, Director of Strategic Partnerships at Baer Performance Marketing Yelp and Its Benefits for the Foodservice Industry admin | February 10, 2017īlog Post By: Ian J. ![]()
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